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About Me
Hi, I’m Lara, a marketing strategist with over a decade of experience in IT and Telecom, helping businesses connect, communicate, and grow.
I specialize in digital marketing, content creation, and brand development, bringing a balance of creativity and strategy to every project. My background in business development gives me a results-first mindset. I don’t just create content that looks good, I build campaigns that perform.
What matters most to me are the people behind every project. I take the time to listen, understand your goals, and build solutions that truly fit your vision. My approach is collaborative, transparent, and always focused on helping you succeed.
Because when you win, I win.
What I Do
Digital Marketing Strategies
Content Creation
Today’s marketing landscape moves fast, and every business needs a plan that adapts. I help clients create data-driven digital strategies that connect the right message with the right audience. Whether you’re launching a new brand, promoting services, or building awareness, I focus on strategies that deliver measurable results, not just clicks.
Brand Development
Authentic Branding
Your brand is more than a logo, it’s the story people remember. I work with clients to define their identity, tone, and messaging so that every touchpoint feels authentic and cohesive. Together, we’ll create a brand experience that builds trust and stands out in a crowded market.
Social Media Management
Content Creation
Content should tell your story with purpose. I design and develop content that reflects your brand voice and drives engagement, from website messaging to campaign visuals. My process includes website design support, layout collaboration, and copy that aligns your online presence with your business goals.
Strategic Campaigns
Content should tell your story with purpose. I design and develop content that reflects your brand voice and drives engagement — from website messaging to campaign visuals. My process includes website design support, layout collaboration, and copy that aligns your online presence with your business goals.
Audience Engagement
Engagement isn’t just about likes — it’s about connection. From LinkedIn campaigns to multi-platform engagement plans, I design strategies that start conversations and inspire action. Every post, image, and call-to-action is crafted to increase visibility and turn followers into loyal advocates
What I Bring
1
Tailored Strategies
I tailor digital marketing and design strategies to propel your business forward, fostering growth and unlocking new opportunities.
2
Creative Content
Creative content solutions that align with your unique business needs, ensuring sustainable growth and long-term success.
3
Client-Centric Approach
A unique client-centric approach ensures that your business objectives are at the heart of everything we do, driving tangible results and sustainable growth.
4
Innovative Strategies
I employ innovative strategies to address your digital marketing challenges, driving efficiency, and maximizing your company’s online potential.
My Work
Client Stories
"I’ve had the privilege of working closely with Lara for the past 9 years....Lara consistently demonstrated exceptional leadership, business acumen, and communication skills. Her insight and collaboration have been influential in the growth and success of our organization."
Chris Newell, Founder, Technology Navigation, Inc.
"I absolutely love the updates…. amazing work! The renderings look fantastic, and I truly appreciate all the effort you’re putting in."
Joel St. Germain, Founder, Global Care Foundation
"Beckoning Shore Marketing goes above and beyond in providing valuable digital marketing guidance that has revolutionized the way we engage with our audience. Lara's impact is truly remarkable."
April Armijo, VP Operations, GCG